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London to host Google’s first physical store

The new Google Shop is in London. If only there were a mapping app to find it.

The new Google Shop is in London. If only there were a mapping app to find it.

Google is following Apple and Samsung by opening its first ever physical store, for customers to try out the various Google products first-hand. Coming to a shop near you, assuming you live around the Tottenham Court Road area of London, England.

There was a time when Google existed exclusively in a handful of people’s web browsers, when the company opened its doors with the search engine in 1998. Over the last 17 years its been slowly stretching its tech muscle, first with other web properties like Gmail, Google Plus and Drive, and then the browser people use to look at them with: Chrome. Since then, its been expanding to things that people might want to try in store – phones, tablets, Chromebooks, Chromecast, and until recently, Google Glass.

Despite this, the Google shop in London is not getting a space to itself, instead choosing to sublet from the Currys PC World store in Tottenham Court Road, making it a ‘shop within a shop.’ We’d have thought Google would have the funds to stump up for its own shop, but maybe it likes the bohemian romanticism of slumming it on a friend’s couch for a while.

James Elias, Google’s UK marketing director still seemed excited at the news, telling The Evening Standard that, “We’re incredibly excited to launch this space – the first of its kind anywhere in the world – in London with Currys PC World.”

“The pace of innovation of the devices we all use is incredible, yet the way we buy them has remained the same for years. With the Google shop, we want to offer people a place where they can play, experiment and learn about all of what Google has to offer; from an incredible range of devices to a totally-connected, seamless online life,” he added.

As well as offering a ‘try before you buy’ approach to Google’s physical items, the Google shop in London is planning on offering tutorials and ‘virtual space camps’ to teach children about coding – something we’re enthusiastic about at Go Explore.

The Standard also reports that Amazon is considering launching its first physical store in New York, for those who find the prospect of drone delivery that little bit too slow.

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