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Future Tech: 

This toothbrush is just like yours, except it costs $4,000


It’s just a toothbrush.

Dental hygiene is something that we can all agree is important, but what price is too high for a winning Hollywood smile? We’re calling it at $4,000.

The Reinast Luxury Toothbrush has been in development for four years, built from a solid titanium body with removable bristle heads to keep you brushing in lavish style well into old age. It retails at $4,320, but if you’re thinking that’s a one-off cost then think again. When it’s time to replace the head of the toothbrush, Reinast offers 5, 7 and 11-year replacement plans priced at $400, $800 and $1,600.

Why so expensive?

Funnily enough, oral hygiene doesn’t really come up. Reinast’s toothbrush won’t do the brushing for you or keep track of the results in a dedicated smartphone app, it’s just an extravagant metallic stick with a few bristles on the end.

Speaking to Gizmodo, Reinast’s Chief Technology Officer Dr. Djorde Djokovic explains: “We wanted to create something that was unique in design and beauty—something that didn’t already exist. And judging from our clients’ feedback, we certainly think we’ve accomplished that.

“Plus, we wanted to create something lasting out of what would otherwise be a throwaway product. Toothbrushes get thrown out all the time; we wanted to make something that was both enduring and luxurious. In addition to being functional, obviously. These are the goals we had in mind.”

He goes on to say that the product is aimed at “people who have their own yachts” – so perhaps we’re missing the point. If you’re a yacht owner looking to add a touch of opulence to your morning routine, get inspired by the suitably ridiculous trailer below.

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