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They Did What?: 

Internetopia Is The Crowdsourced Artwork That The Internet Asked For


Internetopia consists of more than 3,000 squares bought for $1 each

London-based artist Ben Redford has unveiled a full color version of Internetopia – a Kickstarter art project inspired by the imagination of its backers.

Beginning last spring, Redford offered Kickstarter investors the opportunity to pledge for individual squares on a giant canvas and, in exchange, request whatever they like to be drawn in their spot. Squares cost $1 each, with a total of 3,012 bought up by 220 different investors. The highest number of squares bought by a single backer was 125.

Suggestions for Internetopia provide a snapshot of the internet – including those as simple as ‘a tree’ (1 cube), to the concept of happiness (4 cubes) and ‘a giant frog made of the universe’ (10 cubes). Redford notes on his website a very high percentage of animal requests, seven Where’s Wally/Waldos and three penises. Obviously.

After taking requests over a 35 day period, the original black and white artwork took Redford three months to complete. It measures 23 x 36 inches in total, drawn entirely with 0.1mm technical pens and pencils.

Having enjoyed drawing Internetopia so much, Redford went back to his backers and asked where they’d like to see the project taken next, to which the answer was unanimous – they wanted a color version. Internetopia was then colored in a 64 color palate, using a design suite, a stylus and ‘lots of patience’.

Speaking to The Next Web, Redford said he had not expected to have to return to the original Internetopia. ‘It was a close call,” he said, “but I expected the community to opt for another drawing– which was 2nd place — rather than seeing the same one in color.”

To zoom in and view the finished Internetopia in all of its glory, head over to the website where you can also buy signed, numbered prints limited to 500.

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