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This app raised $1 million and all it does is say “Yo”
Technology start-ups are racking their brains to find the next big app. Facebook paid $1 billion for photo-sharing tool Instagram, while Twitter spent big money on developing its music discovery service #music – only to pull it from app stores within a year.
The latest app to dominate the iTunes store, though, is rather more simple. In fact, it’s just one word – Yo.
The app, called Yo, lets users say “Yo” to their friends and, well, that’s about it. Think of it like Facebook’s Poke function (yes, it still exists) as an app, except without all the other useful things which Facebook does. Brilliant.
This is completely pointless
Probably, yes. But the New York Times reports that the app has been downloaded more than 50,000 times and has already managed to raise $1 million. It turns out that people really, really like saying Yo.
Despite its simplicity, Yo CEO, Arbel, says that Yo is much more than a word. “People think it’s just an app that says ‘Yo.’ But it’s really not. We like to call it context-based messaging. You understand by the context what is being said.”