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Science: 

Food porn dissected – how healthy are our Instagram snaps?

Food Porn Index

Brussel sprouts versus ice cream? Guess which is more popular on Instagram

When is the last time you Instagrammed a carrot? Or any vegetable, for that matter. While food porn is unavoidable on social media , it seems that healthy foods are rarely on the menu.

Introducing the Food Porn Index, an interactive website highlighting the imbalance between junk food and healthier options shared on Instagram and Twitter. The website uses its own algorithm to keep track of just how many times certain food hashtags are used on the two sites.

The Index consists of a grid featuring 24 different delectable hashtags – one side comprised of high calorie carbs and sugary snacks, and the other of fruits and garden veg. Each food has a counter showing it’s popularity, and – when clicked – comes with it own interactive page or a mini game. Anyone for guac-a-mole?

The Food Porn Index is the work of Bolthouse Farms, which is hoping to sway online conversations to healthier foods by highlighting what we share online.

Feeling fruity?

The company argues that online discussion influences our actions – and they have the research to back it up too. According to its research, 51% of Americans who use social media agree that seeing images of fruits and vegetables on their social feeds motivates them to eat healthier.

In comparison, 33% admit that seeing images of unhealthy food on social channels tends to make them give into their cravings for unhealthy food.

The Food Porn Index, then, is fun and imaginative way of trying to encourage healthier eating. Whatever your food porn looks like – take a look and let us know what you think.

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