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They Did What?: 

This Is What We Searched On Google In 2014

As January rolls into view, it’s time for Google’s annual look back at the year in search. Sadly, Robin Williams’ death and Ebola were the two highest ranked terms globally, while the World Cup in Brazil rounded out the top three. Meanwhile, actress Jennifer Lawrence was this year’s most searched for individual.

The year’s biggest trends are decided not via pure search numbers, but instead by which subjects exploded in popularity over the past 12 months. See the top 10 global search terms below;

Technology took a backseat in 2014, following a major presence last year which saw the iPhone 5S, Samsung Galaxy S4 and Playstation 4 all included in the top 10. Meanwhile the most searched tech gadgets this year were – somewhat predictably – Apple’s iPhone 6 and the Samsung Galaxy S5. Perhaps we had other things on our mind in 2014, or maybe tech enthusiasts were just too busy playing Flappy Bird.

Americans were searching ‘What Is’ in connection with ALS, ISIS and Ebola in 2014, compared with Twerking, Ricin and DOMA last year. Meanwhile ‘How To’ was most commonly found next to Airdrop, contour and vote this year, following tie a tie, file and get a passport last year.

To explore the data in more depth, or to read Google’s larger report-style articles on the year’s biggest trends, head over to the Year in Search microsite.

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