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They Did What?: 

Potato Salad goes philanthropic with PotatoStock festival

You didn't expect that didn't you?

You didn’t expect that didn’t you?

Remember our Potato salad feature? To anyone who thought that Kickstarter project was the height of online flippancy, prepared to be awed.

Zach Brown’s potato salad became a trending topic the past couple of months after raising more than $50,000 after an initial $10 goal. Many attributed the success of the project to the luck of random virality (or madness) and many suggested the huge sum of cash could be used for a nobler cause.

Brown seems to agree, since he will be using the money he raised to host a free festival called PotatoStock in Columbus Ohio.

Salad for everyone!

As reported by Mashable, the festival is set to feature local musicians, hopefully a big name and of course potato salad for everyone! There will be an estimated 200 to 300 lbs. of potato salad available for the attendees and sponsors will see the likes of Hellmann’s and Idaho Potatoes.

Apart from the food and entertainment, the festival’s most praiseworthy component will be that a lot of money will be contributed to philanthropy.

“We are going to contribute a significant portion of the remaining money to the fund at the Columbus Foundation,” Brown proclaimed in a statement.

Commenting further on the philanthropic component of the event in his interview with Mashable, he added: “This will create a permanent fund to help Central Ohio’s non-profits end hunger and homelessness. These types of funds gain interest every year and grow over time, so, while our little internet joke will one day be forgotten, the impact will be felt forever.”

In the midst of the social media and crowd-funding campaign craze, PotatoStock is an indication that altruistic and selfless acts can stem from the most unlikely of situations and that people still care for other people.

Kudos Zach Brown!

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